Just as Ow was hitting the critical "do you's," a cell phone went off. The agency, founded by Adams, Joe and Anthony Russo, Lin, Todd Makurath and Luke Ricci, also lists Hertz and Holoride (a Disney-Audi partnership for in-car VR games and movies) as clients. He talked about how for more than 16 years he has been trying to prove that people can have the car they love and the clean air they need. SACRAMENTO, Calif. -- The state treasurer announced Tuesday the start of a statewide TV ad campaign criticizing Gov. Terminator: Dark Fate is on Digital! There’s the size of the man—even at 71 years old, he’s broad, if not soaring. This is what you need in your wildfire preparedness kit, CDC NIOSH-approved N95 masks are $13 per 2-pack. Arnold Schwarzenegger tries .. and fails to convince car buyers to go with gas guzzlers. We’ve exposed billionaire tax evasion and uncovered White House efforts to poison our water. Former California Gov. She did, however, bring along her daughter's dog, a mixed-Lab named Mya. © 2020 Adweek - All Rights Reserved, Adweek Fastest Growing: The Virtual Celebration, Building and Growing an Engaged Community in a Virtual World 2020. a nonprofit group dedicated to boosting electric car sales. Shudder's creepy 'May the Devil Take You Too' trailer goes from 0 to 60 in a heartbeat, 'Out of Her Mind' trailer promises to 'destroy your faith in love' and sure, why not, Trevor Noah takes a deep dive into the disturbing world of U.S. militia groups, PS5 user interface reveal includes screen sharing and game guides. Arnold Schwarzenegger has a new and mystifying role. Mary Nichols, chairwoman of the California Air Resources Board said, "We know we need even larger numbers if we're going to reach our air pollution or climate goals.". (Schwarzenegger did the ad for free, he says.) It is an alliance of unlikely partners, using humour, not fury or fear, to engage consumers. Or maybe not: “I don’t like scroungy little cars,” he says. Arnold Schwarzenegger. The crowd then began chanting, "Lock her up!" And unlike other news outlets, we’ve decided to make our original content free. One of his reps said in a call that a serious video "isn't as effective as going ridiculous and putting a mustache on Arnold. Ad Choices, Arnold Schwarzenegger Stars in a New Ad Plugging Electric Cars. His face has been a regular presence on screens for decades. Kleiner, actually a poorly disguised Arnold Schwarzenegger, tries his best to talk potential buyers out of the hybrid models they’re considering in a digital short film for Veloz, a nonprofit group dedicated to boosting electric car sales. This is not how Arnold Schwarzenegger looks in a new commercial for electric vehicles. Click to donate by check. With one couple, he gets an exhaust more satisfying than sex.” He gives another customer a bumper sticker which says ‘carpool lanes are for sissies.’, Despite being the “employee of the month,” he is unable to convince anyone to buy a gas car. “We are focused on igniting public imagination through innovating and bold messaging,” says Josh Boone, executive director. … then let us make a small request. You won’t find mainstream media bias here. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. “Over 16 years ago, I set out to prove that you can have the car you love and the clear air you need,” the former two-term California governor said in a statement. Getting to know you: Granted, Oakland A's buyer Lewis Wolff isn't exactly a household name -- but he's no stranger to East Bay politics either, having spent the past year or so as the behind-the-scenes point man for the team's efforts to get a new ballpark going. The tongue-in-cheek video is part of EV coalition Veloz's "Kicking Gas" and Electric For All campaign to bring more electric cars to California and beyond. https://mashable.com/video/arnold-schwarzenegger-electric-vehicles-veloz-video “No one can hide the accent,” Schwarzenegger says. Michigan Gov. Andre Fontenot, was reassigned Tuesday after being brought up on charges of bringing discredit to the force. American consumers can now choose among dozens of battery-powered models, and while sales have increased in recent years, EVs still make up fewer than 2 percent of new car purchases. Going online with a funny ad—and Schwarzenegger does have comedic talent—that people want to share is an easy way to make the most of a small budget. Make a one-time contribution to Raw Story Investigates, or click here to become a subscriber. "It's the right thing to do.". "It's amazing how much power you can get with electric cars." The hidden-camera video, from Los Angeles-based agency Superconductor, follows the incredulous reactions of would-be car buyers like the couple looking for “something quiet and fuel efficient.”. Even Alameda County Supervisor Gail Steele, who has been known to knit during discussions of sports issues and once brought a pet goat to a Coliseum meeting, left her needles and yarn at home. Nor were they fooled by his patently ridiculous arguments against going electric: That a horribly noisy Hummer will impress rather than piss off one’s neighbors, that street cred beats a tax credit, that generating pollution is an easy way to curb overpopulation, that hitting the gas pump “is sometimes more satisfying than sex.” But the jokey lines and the confused reactions of the car shoppers produce what may be an effective ad. The fans. Thank you. And so the commercial gets serious at the end, with Schwarzenegger saying, “Electric cars save money, time, and the environment, without sacrificing any of the fun and excitement of driving.”. Mashable, MashBash and Mashable House are among the federally registered trademarks of Ziff Davis, LLC and may not be used by third parties without explicit permission. An analysis by the Northeast States for Coordinated Air Use Management found that in 2017, various automakers including Chevrolet, Nissan, Ford, and Toyota spent five to 10 times more money promoting their gas-powered cars as their electrics. Don’t have plans tonight? “I think this will piss off my neighbors,” the man says. He's just pretending to be a salesman obsessed with muscle cars that burn tons of gas as part of a campaign to get more people informed about electric vehicles. NEW! Former California governor Arnold Schwarzenegger on Thursday said the coronavirus crisis was a “tremendous opportunity” to rebuild devastated economies with clean energy. Veloz the non-profit group that’s dedicated to increasing electric car sales recently launched a new campaign called ‘Kicking Gas.’ The ad which mimics a hidden camera show and parody stars action star, Arnold Schwarzenegger. That's sleazy used car salesman Howard Kleiner back in action, this time trying to get would-be electric car buyers hyped about gas-guzzling, fossil fuel-burning cars. The ever-blunt Oakland City Councilman Ignacio De La Fuente -- who was at war with current team owners Steve Schott and Ken Hoffmann from the get-go -- was all smiles and polish. His daughter drives a Tesla, he said. Like you, we here at Raw Story believe in the power of progressive journalism. “Just because something doesn’t garner hundreds of millions of views isn’t bad,” she says, if your target audience is relatively small. High speed: The California Highway Patrol issued a report this week, faulting San Francisco police Lt. Joe Dutto for that accident a couple of weeks back in which he rolled his cruiser off Highway 101 during a high-speed pursuit of a stolen car. Still, it was nice for the politicos to toss a coffee for Wolff at the Oakland-Alameda County Coliseum Authority -- and from the sound of things, everyone was on their best behavior. Now it's up to the Police Department's Accident Review Board to decide what to do with the findings. Instead of putting them in a Prius, Kleiner rolls out a Hummer and guns the engine, producing a toxic amount of exhaust. But once the early production bugs are ironed out, the Model 3 feels like it's going to be a great everyday car. "Let's get off it now.". The “Kicking Gas” ad, which debuts Tuesday, is the work of Veloz, a consortium of more than 40 automakers, utility companies, government agencies, and advocacy groups dedicated to accelerating the adoption of electric cars in California. Volkswagen, eager to scrub its dirty diesel scandal from consumers’ minds, recently launched an ad campaign touting its electric efforts, including regular television ads. Dutto said another car had cut in front of him, forcing him off the road -- but the CHP report blamed Dutto for an unsafe lane change. "We have to keep the focus on making sure health care is available -- and that means hospitals need to be open," Stutzman said. Veloz, a coalition of automakers, government, utilities and clean-air advocates that calls itself “an unprecedented alliance of unlikely partners,” purposely chose the comedy route instead of “fury or fear” with its campaign.
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